Lane Huerta began dreaming and designing in rural North Carolina, where as an only child, entertaining herself was the only option. Imagining adventures in the woods behind her house, she counts Pippi Longstocking and Punky Brewster as her earliest inspirations.
In her teenage years, Lane launched from her Southern upbringing into the dynamic cloister of Boston’s Walnut Hill School for the Arts, studying foundations and meeting creative kids from all over the world. A self-taught seamstress, Lane added textiles to her toolbox while working for international purse designer Mary Frances, who served as a creative business mentor and friend.
A hankering for adventure led Lane to Savannah, Georgia in 2006, where she set up shop as Lovelane Designs in a sunny Victorian in the city’s Landmark Historic District.
In 2014, Etsy.com featured Lovelane’s Play Hard children’s wear on its homepage, and demand for its hand sewn, American-made capes and crowns have soared.
Lane continues to work, live and play in Savannah with her husband, Patrick, and her daughter, Clementine. Together they imagine the most amazing adventures!
three things i can't live without
Coffee, my sewing machine, and my family. Not necessarily in that order.
you'd never guess that
I’ve won several mechanical bull riding contests.
i'm thankful for
My family’s continued support while I fulfill my dream of running a small, creative business.
my next venture is
My next secret is that Lovelane will begin a series of printing/surface design/sewing workshops in 2018 for Kiddos and Adults.
i started my business because
I started my business because I felt there was a gap in the market for well made, creative imaginative wear for children.
my personal motto is
If you can dream it, you can doit!